Rooftop Media
Management
Will C. Rogers
Co-Founder and CEO
Will is a digital media executive with extensive interactive content, marketing and strategy expertise. He oversees the firm's operations as it builds on its leadership position in custom media programming and branded entertainment.
Will's deep interactive media experience includes his role as Vice President, Marketing and Strategy for Icon Medialab (now LB Icon), where he provided strategic consulting on new media business opportunities for a wide range of both emerging and Fortune 500 clientele. Previously, Will led terrestrial and web-based radio operations for Working Assets Broadcasting. His early career was in international development, working with the National Democratic Institute and establishing National Public Radio's first foreign-market broadcast in Budapest, Hungary. Will holds a B.A. in history from Colgate University and an M.B.A. in finance and marketing from the University of Chicago.
