News & Research

Aliph Launches "Jawbone Stimulus Funny Video Contest" With $10,000 Grand Prize

May 3, 2010

Aliph – maker of the market-leading Jawbone Bluetooth headset and inventor of NoiseAssassin®, the world’s first and only military-grade noise-eliminating technology – today launched its first user-generated video campaign, the "Jawbone Stimulus Funny Video Contest", with a grand prize of $10,000.

"Jawbone users are passionate, creative, and love to talk, so we thought a user-generated video contest would be a fun way to stimulate some conversation," said Michael Williams, Director of Product Marketing for Aliph. "It's a chance to engage our community, share some laughs, and raise awareness about the benefits of talking on a Jawbone."

How to Enter
Starting today through June 1, 2010, Aliph is calling on comedians, filmmakers, and creative types to submit short videos, one-minute or less, that showcase humorous moments caused by unwanted and unexpected background noise during a phone call. The theme of the contest is "I wish I had a Jawbone."

How to Win
Video submissions that exhibit the most creativity and stimulate the most laughs will be awarded cash and other cool prizes. The winning video will receive $10,000, be featured on Jawbone.com, and possibly used in future Jawbone marketing campaigns. Prizes will also be awarded to those who share video submissions with their friends (i.e. generate video views by sharing personalized video links).

Rooftop Comedy Partnership
Aliph has teamed up with Rooftop Comedy (www.rooftopcomedy.com), which will power and co-promote the video contest.

"It's fitting that Aliph, known for its cutting edge design and technology, chose to partner with our world class interactive design and video contest team," said Will C. Rogers, CEO of Rooftop Media. "We’re looking forward to helping Aliph showcase some great talent."

Rooftop Comedy is a unit of Rooftop Media, Inc., the leading and world's largest producer of interactive comedy programming and comedic branded entertainment. Through a wired network of performance venues and professional comedians, Rooftop Media is uniquely positioned to cost-effectively create powerful, branded entertainment and integrated marketing programs on behalf of our clients.

About Aliph
Aliph is committed to creating personal technology that delivers an unsurpassed user experience. The company's flagship product, the award-winning Jawbone Bluetooth headset, first disrupted the industry in 2006 with its military-grade NoiseAssassin technology and instantly became recognized as the best Bluetooth headset on the market. In 2010, Aliph launched its most innovative product yet — Jawbone ICON — introducing unmatched east of use, personalization, sound quality, and design into the consumer headset marketplace.

For additional information about the contest or to submit a video, visit www.jawbonecontest.com.

To learn more about Jawbone, visit www.jawbone.com.